Sony, KDL40EX403U 40" Full HD LCD TV with VAT-back price is £578.71. before VAT back from Sainsbury's £679, already discounted £20, more details:

Sony KDL40EX403U 40" Full HD LCD TV - All televisions - Televisions - Technology - Sainsbury’s

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The Sony KDL40EX403U offers the full HD experience, complemented by a wealth of features. This 40" set has a built-in Freeview HD digital tuner, an ambient light sensor to ensure that the picture quality is always sympathetic, and with the addition of a USB dongle or wireless adaptor, can connect to your home network and the internet for streaming content.

The set features a BRAVIA Engine 3, so colours are richer and more true to life, there's the option to watch films at 24 frames per second as their director intended, as well as having distinct film viewing and hearing settings.

There are a generous set of connection possibilities: four HDMI sockets, two SCART sockets, component inputs, a USB socket, as well as optical output. And if you're connected to other BRAVIA components, the TV remote control will work them all.