The disney store sale page:
Disney Sale | Disney Store

a few disnet sale categories:
Disney Clothing | Sale | Disney Store
Disney Bags & Accessories | Sale | Disney Store
Disney Baby | Sale | Disney Store
Disney Toys | Sale | Disney Store
Disney Homeware | Sale | Disney Store
Disney Stationery | Sale | Disney Store
Disney Soft Toys | Sale | Disney Store
Disney Fancy Dress | Sale | Disney Store
Disney Movies, Music & Gaming | Sale | Disney Store

some of the items are even better than 50% off, for example: Disney The Chronicles of Narnia: Prince Caspian Nintendo DS Game | Disney Store

Sale: £4.99
Was: £19.99