I have no idea of the quality of the Elswick Premier 26in Womens Rigid Bike, but I ride a cheap bike from ASDA, as some bastard stole my good bike and left my lock & helmet which the thief had peed in where my bike had been locked to a pole. This was about a month after moving to the UK, I was shocked! Anyway I got a cheap bike from ASDA and have put it through it's paces and it's still going 4 years later! Here's the sale:

Elswick Premier 26in Womens Rigid Bike | Womans Bikes | ASDA direct

Description
Elswick branded bikes have been produced for over 100 years and with experience comes quality across a range of kids / youths / and adult bikes. Front and rear V-type brakes.
18 peed Shimano gears with fast action grip shifters.
Lightweight alloy rims.
Suregrip tyres